Ace Your Amazon Interview 2026 – Power Up and Get Hired!

The principle that encourages Amazon employees to challenge norms to achieve innovation is centered around the idea of "Invent and Simplify." This principle emphasizes the importance of creativity and the willingness to question existing processes and standards. By advocating for innovation, Amazon empowers its employees to think outside of conventional boundaries, fostering an environment where new ideas can flourish and contribute to improved processes and products.

Additionally, "Invent and Simplify" encourages employees to streamline complexities and focus on enhancing efficiency, which often involves re-evaluating traditional methods. This iterative process of innovation is critical for maintaining competitiveness and meeting the evolving needs of customers.

The other principles, while valuable in their own right, do not specifically emphasize the aspect of challenging norms as a pathway to innovation. "Dive Deep" focuses on thorough analysis and understanding, "Think Big" encourages ambitious ideas and long-term vision, and "Deliver Results" centers on performance and meeting KPIs. Each of these is essential to Amazon's operational framework, yet they do not directly advocate for the kind of norm-challenging behavior that "Invent and Simplify" embodies.